ValleyCore Content

Flagship audit

Sentiment-to-Conversion Audit

A timed reading of your review corpus with sentiment scores placed beside the funnel steps where conversion softens.

Timeline
3–4 weeks
Delivery
Remote across GB, with optional Bristol workshop day
Pricing
Fixed project fee from £4,800
For
Ecommerce, marketplace, and DTC trading teams

Who it is for

Trading leads, CX managers, and merchandisers who suspect review tone is shaping take-rate — yet cannot show finance or the board which themes matter at which step.

Result you walk away with

A dated audit pack that pairs sentiment heat by theme with conversion events (product page dwell, add-to-bag, shipping reveal, payment). You get annotated poster charts, a short ranked action list, and a 60-minute walkthrough for stakeholders.

What is included

  • Intake of agreed review sources (public marketplaces, on-site forms, exported CSV)
  • Theme tagging and polarity scoring across the agreed date window
  • Alignment of sentiment clusters to named conversion events you already track
  • Visualisation pack (print-ready poster pages plus screen PDF)
  • One live walkthrough and one round of clarification edits

What is excluded

  • Ongoing hosted reporting beyond the delivered pack and agreed refresh retainer
  • Changes to your review collection software
  • Paid media buying or creative production beyond annotated copy suggestions

How we work

  1. Scope call — confirm sources, events, decision audience, and constraints.
  2. Corpus pass — clean, theme, and score reviews for the window you choose.
  3. Conversion join — place sentiment beside funnel steps using the event definitions you provide.
  4. Visual pack & walkthrough — deliver charts and talk the findings through.

Preparation

Export reviews with timestamps and product or category IDs where possible. Share definitions for the conversion events you care about. If event data is incomplete, we still score sentiment and flag gaps honestly.

Constraints

We need a workable volume (typically several hundred reviews in the window). Extremely sparse categories may be grouped. Sensitive personal data in free text should be redacted before transfer where your policy requires it.

Pricing basis

Fixed fee from £4,800 for a single brand catalogue and one primary conversion path. Multi-brand or multi-market scopes are quoted separately after the scope call.

Next step

Ask for an estimate and tell us which review sources and conversion moments matter most.

Ready to commission this work?

Ask for an estimate