Mapping sprint

Review Theme Mapping

Cluster verbatims into named themes with tone labels so category and care teams share one vocabulary.

Timeline
10–14 days
Delivery
Remote (GB)
Pricing
Fixed fee from £2,400
For
Category, content, and customer-care leads

Purpose

When teams argue about “quality” or “service” in reviews, Theme Mapping gives everyone the same labelled buckets — with tone attached — so conversations about conversion start from shared language.

Included

  • Theme dictionary drafted with your team language
  • Polarity labels on each theme for the agreed sample
  • Example verbatims for training and briefings
  • One revision pass after stakeholder comments

Not included

Full funnel join (that sits in the Sentiment-to-Conversion Audit) or ongoing monthly refresh unless booked as a retainer.

Next step

Request Theme Mapping.

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