Mapping sprint
Review Theme Mapping
Cluster verbatims into named themes with tone labels so category and care teams share one vocabulary.
Purpose
When teams argue about “quality” or “service” in reviews, Theme Mapping gives everyone the same labelled buckets — with tone attached — so conversations about conversion start from shared language.
Included
- Theme dictionary drafted with your team language
- Polarity labels on each theme for the agreed sample
- Example verbatims for training and briefings
- One revision pass after stakeholder comments
Not included
Full funnel join (that sits in the Sentiment-to-Conversion Audit) or ongoing monthly refresh unless booked as a retainer.
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