Preparing a board pack from a sentiment audit

Directors ask for certainty; reviews offer tone. A visualisation pack bridges the gap by stating the corpus window, the filter, and the conversion step on every page.

Page order that holds attention

1. Corpus and dates
2. Theme dictionary (one glance)
3. Weakest conversion step
   4–6. Three themes with polarity and quotes
4. Candidate actions with owners
5. Open questions and data gaps

Colour with purpose

We keep warm and cold tones visually distinct and avoid rainbow legends. Pop-art contrast helps a printed pack survive fluorescent boardroom light — large type, hard borders, one idea per sheet.

Leave the appendix honest

Full tables stay available. The pack itself refuses to invent a single percentage that “proves” lift. When a category is thin, the page says so.